New England Motor Group – Armidale Automotive Group
WA-65043
Houma Holdings Pty Ltd (**Houma**) proposes to acquire an independently-owned motor vehicle dealership and farm machinery business consisting of Armidale Ford, Armidale Isuzu Ute, Armidale Kia, Armidale Honda, Armidale Nissan, Armidale Kubota, and Armidale 4 x 4 (the **Acquisition**), currently owned and operated by Armidale Automotive Group Pty Ltd (**Armidale Automotive Group**). Armidale Automotive Group is a new and used car retailing business that operates a franchised automotive dealership in Armidale. Armidale Automotive Group also supplies manufacturers’ spare parts and accessories, aftermarket servicing and repairs, and finance and insurance solutions. The Acquisition will occur via New England Motor Group Pty Ltd (**New England Motor Group**), of which Houma is an 80% shareholder. New England Motor Group operates a motor vehicle dealership at 121 Marsh Street, Armidale, NSW. The dealership represents 2 vehicle brands as an authorised dealer of new vehicles, being Mazda and Suzuki. Houma is the majority shareholder of a new and used vehicle retail business operating 12 franchised dealerships across locations on the Central Coast, Newcastle, Hunter Region, Tuncurry, Taree, Dubbo, Armidale, Grafton, Boat Harbour and Gympie (the **Houma Dealerships**). The Houma Dealerships represent 22 vehicle brands as an authorised dealer of new vehicles. The Houma Dealerships also sell a range of used vehicles, in addition to providing vehicle servicing and repairs, genuine manufacturers’ spare parts and accessories sales as well as facilitating finance, insurance and customer care products in connection with the vehicle transactions.
Status
Assessment completed
Determination
Not approved
Stage
Waiver application
Notified
20 October 2026
Acquirers
- HOUMA HOLDINGS PTY LTD
- NEW ENGLAND MOTOR GROUP PTY LIMITED
Targets
- ARMIDALE AUTOMOTIVE GROUP PTY LIMITED