Marubeni Corporation - Kitsch

WA-60053

Marubeni Corporation (**Marubeni**) will, via a wholly owned subsidiary, acquire 85% of the equity interest in Kitsch LLC. Marubeni operates globally across a diverse range of business activities including lifestyle, food & agriculture, metals & mineral resources, energy & chemicals, power & infrastructure services, finance, leasing & real estate, aerospace & mobility, next generation business development and next generation corporate development. Additionally, the Marubeni Group offers a variety of services, makes internal and external investments, and is involved in resource development throughout all of the above industries. Globally, Marubeni holds an interest in two businesses (Karmart and Osaji) that supply lifestyle related products (including apparel and accessories). Marubeni has offices in Australia for its various business activities in other areas. However, Marubeni has no physical presence in Australia for its lifestyle related products. Kitsch LLC (**Kitsch**) is a US-based beauty and haircare brand founded in 2010, headquartered in Los Angeles, California. It designs and sells haircare formulas in solid and liquid format, hair accessories (scrunchies, clips, claw clips, heatless curlers), sleep accessories and related beauty products. Kitsch has no Australian entity, employees, offices, stores or warehouses of its own. Instead, Kitsch supplies Australian consumers through other direct and indirect channels.

Status

Assessment completed

Determination

Approved

Stage

Waiver application

Notified

9 October 2026

Acquirers

  • Marubeni Corporation

Targets

  • Kitsch LLC