Salesforce – Qualified
Salesforce, Inc (**Salesforce**) is a global supplier of customer relationship management (**CRM**) software and other software-as-a-service solutions that enable companies to manage and improve their relationships with customers. Salesforce is a publicly listed company on the New York Stock Exchange and is headquartered in San Francisco, California. Qualified.com, Inc (**Qualified**), founded in 2018 and headquartered in San Francisco, California, is a provider of an agentic marketing product. Qualified offers its products worldwide, including in Australia. Both Salesforce and Qualified supply conversation automation solutions for business-to-business (**B2B**) uses, which integrate with Salesforce’s CRM software. Conversation automation solutions for B2B uses includes tools, such as virtual assistants, artificial intelligence (**AI**) agents, and chatbots, that support functions such as outbound and inbound sales prospecting for lead generation, customer qualification, customer research, meeting scheduling, and personalised product recommendations. Salesforce proposes to acquire by merger all of the outstanding voting securities of Qualified.
- Status
- Assessment completed
- ACCC determination
- Not approved
- Stage
- Waiver application
- Notified
- 8 January 2026
- Determination published
- 21 January 2026
Acquirers
- Salesforce, Inc
Targets
- Qualified.com, Inc