Accenture – Whalar Agency
WA-20028
Accenture Inc., a wholly-owned subsidiary of Accenture plc (together with its direct and indirect subsidiaries, **Accenture**) proposes to acquire 100% of the shares in a global creator and social media tech-enabled service business with proprietary platforms carved out from the Whalar Group (**Whalar Agency**) (the **Acquisition**). Accenture is a global professional services company headquartered in Dublin, Ireland. It provides a broad range of services across strategy, consulting, digital, technology, and operations designed to assist public and private clients by bringing client-specific industry solutions and services to accelerate reinvention and value creation. Accenture (through ‘Accenture Song’ (**Song**), a tech-powered creative group), creates customer-led growth focusing on end-to-end customer agendas and bringing together customer growth strategy, marketing, sales, service, commerce, design, digital products, data and AI. Whalar Agency comprises the Whalar Group’s creator and influencer marketing services agency that designs, executes and measures end-to-end influencer marketing campaigns for enterprise brands, supported by proprietary AI-enabled technology.
Status
Assessment completed
Determination
Approved
Stage
Waiver application
Notified
25 June 2026
Acquirers
- Accenture Inc.
Targets
- Whalar GmbH
- Whalar Inc
- Whalar Spain Newco S.L.
- Mist Agency NewCo Limited