Seidler Equity – Eco Outdoor
WA-10046
Seidler Equity, through a newly incorporated vehicle, Rockstars BidCo 1 Pty Ltd, proposes to acquire the total issued share capital in Eco Outdoor Australia Pty Ltd (**Eco Outdoor**) (the **Acquisition**). Seidler Equity is a private investment firm specialising in providing long-term equity capital to family-owned businesses across Australia with a presence in the United States. Within Australia, Seidler Equity holds interests in various other industries, including consumer products, professional services, and business services. Eco Outdoor is an Australian retailer and distributor of high-end outdoor architectural products, including natural stone and porcelain pavers, tiles, cladding, decking and flooring materials and pool surface materials. It also supplies outdoor furniture, accessories and fabrics. The company operates in Sydney, Melbourne, Brisbane, Perth, and Adelaide, and supplies residential and commercial customers, as well as architects, designers, and landscape professionals. Eco Outdoor sources its products both domestically and internationally. Following the Acquisition, Eco Outdoor will be indirectly owned in the following proportions: (i) 45% by entities managed or advised by Seidler Equity and (ii) 55% by the vendors, being Kerr Stumbles Pty Ltd (as trustee for Kerr Stumbles Family Trust), Killara Pty Ltd (as trustee for Lane Settlement) and Killara Pty Ltd (as trustee for Richard Eckersley Trust).
Status
Assessment completed
Determination
Approved
Stage
Waiver application
Notified
9 October 2026
Acquirers
- Rockstars BidCo 1 Pty Ltd
- Rockstars BidCo 2 Inc.
Targets
- Killara Pty Ltd (as trustee for Lane Settlement)
- Kerr Stumbles Pty Ltd (as trustee for Kerr Stumbles Family Trust)
- Killara Pty Ltd (as trustee for Richard Eckersley Trust)
- ECO OUTDOOR AUSTRALIA PTY LTD