Salesforce - Contentful

MN-95025

Salesforce, Inc. (**Salesforce**) proposes to acquire 100% of the shares in Contentful Global, Inc. (**Contentful**). Salesforce is a global supplier of customer relationship management (**CRM**) software and other software-as-a-service solutions that enable companies to manage their relationships with customers. Salesforce’s CRM platform assists users with sales, service, marketing and commerce functions. Contentful is a global supplier of digital experience software, specifically, a content management system. Contentful’s content management system is used by businesses to create, edit, organise and publish a company's digital content across various channels and platforms via Application Programming Interfaces (**API**). Contentful provides a 'headless' content management system, meaning it stores and manages an organisation's content separately from the system that displays the content to the end user.