Genea - Embrace Fertility
Genea Holdco SA Pty Limited (**Genea**) (via a newly created special purpose vehicle Genea Bidco SA Pty Ltd) proposes to acquire 100% of the shares in Embrace Fertility Pty Ltd (**Embrace Fertility**). In return, the owner of Embrace Fertility will hold a minority equity interest in Genea (the **Acquisition**). Genea owns and operates an IVF and fertility business called Fertility SA that provides assisted reproduction services via a clinic in Adelaide, South Australia, as well as clinics in other states. Embrace Fertility is an independent gynaecology and IVF and fertility business providing assisted reproduction services in Adelaide, South Australia. Historically, Repromed has provided laboratory services to Embrace Fertility, however, Genea would provide these services going forward. The parties overlap in the supply of IVF and fertility services in Adelaide, South Australia.
- Status
- Assessment completed
- ACCC determination
- Approved
- Stage
- Phase 1 - initial assessment
- Notified
- 27 April 2026
- Determination published
- 18 May 2026
Acquirers
- Genea Bidco SA Pty Ltd
Targets
- EMBRACE FERTILITY PTY LTD
- Histon Nelson Pty Ltd